Kyiv iGaming Affiliate Conference was held in Kyiv on November 15th
On November 15 VipDeposits team arrived to Kyiv iGaming Affiliate Conference 2018 and suggested participants unique terms on receiving VIP statuses at Skrill and NETELLER.
350 people from 11 countries, including VipDeposits representatives, took part in the conference.
The event included issues of legal support for affiliate marketing, SEO and SMM promotions, as well as various aspects of traffic arbitration within online gambling industry.
Speakers highlighted the following topics in their reports:
Head of Law at LAWBOOT
The speaker highlighted the peculiarities of various jurisdictions for the operation of online gambling platforms: “Today it is worthwhile to carefully study the experience of other companies, since it is not easy to conduct business in modern conditions on the territory of the post-Soviet space. For the safety of business it is worth to diversify processes.”
As an example, Vyatcheslav mentioned cashback service LetyShop, where the Security Service of Ukraine conducted searches and other operational activities.
Head of SEO department, Boosta
Eugene focused on content optimization for SEO on the resources of the forum participants: “It is worth dividing the marketing policy of companies for the domestic market and the foreign one, since the principles of work in these segments differ significantly.”
Additionally, in his report, Eugene mentioned the importance of proper segmentation of search queries and building web site’s semantic core, providing several examples from his company.
The Founder of LeadMarketing
The speech of LeadMarketing founder can be characterized as rather energetic: “In my report I will give you advices worth $400 000. Just starting to use 15 advices that I give you, you will cut the costs and increase the conversion several times. All 15 advices are based on my own experience after numerous trials and mistakes”.
In his intense but informative speech Miroslav provided 15 practical tips how to properly begin to arbitrate on Facebook & Instagram for novice marketers.
The Founder of Quintessence
Roman, in his speech, also referred to his own experience as his company Quints became the winner of Gaming Innovation Start-up Awards in Macau at a prestigious iGA conference. He noted the importance of personal approach to every client:
“If a customer signed up but has not deposited yet - our usual phone call from support team increased conversion by 20%”.
There were 16 speakers in the program and everyone described interesting cases. Besides speakers, there was live communication in the hall, as long as such forums are a great way to meet new people and find out about current and upcoming trends in the industry.
А Betitall representative Anastasia Zakharova noted on the sidelines that today the European casino market is experiencing serious changes due to implementations of government regulations of the gambling industry in some countries. For instance, Sweden restricted access to casinos which do not have a license from the government. The neighbouring Scandinavian countries, on the contrary, show a stable growth rate of player traffic.
After the event, a party was organized for the participants, where informal communication continued.