OKX partners with Man City to launch the OKX Collective
Manchester City and OKX have partnered to launch the OKX Collective, an immersive virtual world for fans. This was announced by representatives of the exchange.
In the metaverse, fans will be able to interact with the digital avatars of Manchester City stars in real-time, participate in virtual games and competitions, and even attend virtual matches and events. The collaboration is aimed at creating a more immersive and interactive experience for fans, who will have the opportunity to connect with their heroes in ways never before possible.
The metaverse has been the focus of much attention in recent years, as the world becomes increasingly digital and more people look for new ways to connect and interact online.
The first content providers for the OKX Collective were Jack Grealish, Rúben Dias, Ilkay Gündogan, and Alex Greenwood, a player of the club’s women’s team.
Haider Rafique, Chief Marketing Officer at OKX, noted that Web3 can provide many new opportunities for both famous footballers and their fans.
The footballers themselves also spoke about the new experience. Jack Grealish said that combining football and the metaverse brings fans closer to the action. Alex Greenwood noted that this partnership promises a lot of exciting things, and interaction with the metaverse will be the next step in the evolution of football.
According to Ilkay Gündogan, football is all about community, and Manchester City fans are the best in the world, so the OKX Collective will be a great place.
In addition to the launch of the metaverse, OKX and Manchester City are also exploring other ways to collaborate in the virtual world, including the creation of unique merchandise, limited-edition NFTs, and exclusive experiences for fans.
Manchester City has signed a long-term partnership with OKX in 2022. The exchange is the official partner of the club for the exchange of digital assets.
Binance also cooperates with football clubs and famous football players. Previously, the company has already released an exclusive NFT collection together with Cristiano Ronaldo.