The Binance brand will appear on Lazio’s jersey
Lazio has signed a jersey sponsorship deal with crypto exchange Binance, and this deal will make the Binance brand and logo appear on the shirts of Lazio Football Club. Also, the crypto asset firm will release the Lazio Fan Token (LAZIO) on the Binance Launchpad platform.
The Lazio Fan Token is a utilitarian token, which will enable supporters to receive rewards and promotions such as unique badges and autographs. Token holders will be able to participate in polls and even meet the team in person.
Since October 13, users of the Binance exchange can purchase tokens on the Launchpad platform. Later, it will be available on the spot market, where it will be possible to make purchases with a credit or debit card and P2P service. Recently, Binance has allocated a $1 billion growth fund to support and develop the Binance Smart Chain.
The president of Lazio said that the partnership with Binance and the launch of the LAZIO token will move the club to a new level of digital presence and will enable fans to interact with the club.
Lazio is one of the most popular Serie A football clubs. The club has many achievements and awards, including winning the UEFA Cup Winners’ Cup and UEFA Super Cup. Lazio has been Italian champions twice, has won the Supercoppa Italiana five times, and the Coppa Italia seven times.
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