FC Barcelona is going to actively develop its Web3 initiatives
Barcelona, the renowned Spanish football club, has raised a substantial investment of €120 million from Liberto Football Finance AG and Nipa Capital BV. This strategic injection of funds is meant to support their ventures in the field of Web3, specifically within their Barca Vision division. This division is dedicated to advancing the club’s presence in the crypto sphere, notably including non-fungible tokens (NFTs).
The investment was obtained under secured collateral, for which the company sold a 29.5% stake in the holding company Bridgeburg Invest. The influx of investments stands to significantly enhance Barcelona’s positioning within the crypto sphere.
Joan Laporta, the club’s president, emphasized the gravity of this funding initiative. He underscored the considerable strides that Barcelona has taken in its digital endeavors, effectively elevating the FC Barcelona brand to an entirely new global level. Club representatives further highlighted their ongoing collaboration with the Socios and Orpheus platforms, illustrating a deliberate strategic orientation towards engagement with the cryptocurrency sector.
Furthermore, Barcelona has forged a strategic partnership with Mountain & Co. I Acquisition, a prominent player in the European media and technology sector. This collaboration aims to consolidate the club’s various social divisions under a unified banner called Barca Media, turning it into a substantial source of revenue.
Back in 2020, Barcelona made an important decision to introduce its own tokens targeted at its fan base. This innovative move was a deliberate response to the growing influence of cryptocurrencies and blockchain technologies within the realm of sports. Similar measures have been undertaken by other top clubs including Juventus, Atletico Madrid, West Ham United, and Paris Saint-Germain, all of whom have ventured into issuing their tokens.
Presently, a multitude of crypto exchanges are actively engaging with football clubs. Bybit, for instance, has listed fan tokens from major European clubs. And Binance has signed an agreement with Lazio, solidifying their partnership in this rapidly evolving landscape.