Binance collaborates with Hungary’s FC Ferencváros
A strategic partnership between the largest cryptocurrency exchange, Binance, and the renowned Hungarian football club, Ferencváros, has recently been unveiled. This collaboration aims to create a distinctive and unparalleled experience for fans while advancing the use of blockchain technologies within the realm of sports. The announcement has aroused great interest among both the club’s devoted supporters and the crypto community.
Ferencváros stands as a distinguished Hungarian football club, boasting a storied history adorned with numerous triumphs. In the last season, the team secured the top spot in the Hungarian Football Championship. Furthermore, the Greens achieved a remarkable feat in 2022 by progressing to the quarterfinals of the Europa League—accomplishments that had eluded them for 48 years.
Fans of the club will have an opportunity to enjoy exclusive NFTs during the club’s home matches within the league, complemented by engaging in special events. These unique tokens, artfully inspired by the club’s traditional palette of colours—white, green, and gold—will serve as gateways to accessing exclusive merchandise and experiences.
During their home matches, the Binance logo will appear on the screens of Groupama Aréna. Moreover, the stadium will host crypto pavilions, designed to hold exciting crypto events for the club’s supporters.
Kyrylo Khomiakov, General Manager of Binance in CEE, emphasised the significance of this partnership. He underlined the company’s immense pride in commencing collaboration with the preeminent club in Hungarian football history. This partnership not only widens the realm of Web3 technologies but also ushers in fresh frontiers for football fans.
Binance has been deeply engaged in cooperative efforts with renowned football clubs and stars for a considerable duration. Earlier, the company had already signed the agreement with the Italian club Lazio and had created a unique NFT collection with Cristiano Ronaldo.